Gathering candid feedback from investors and analysts provides valuable insight into the effectiveness of your IR program.

Sometimes when communicating with Wall Street, messages are misunderstood or lost in translation, no matter how carefully they’re crafted. 

Perception studies can help confirm whether IR efforts are effective or falling short of your goals, and signal if a different approach is needed.

Becuse even carefully crafted and consistently delivered messages can be misunderstood. Through a thorough outreach process, including in-depth conversations with your most important stakeholders, perception studies conducted by Stratos Advisors can confirm whether your IR communications are hitting the mark or if it’s time to pivot to a different strategy. 

Over the course of decades in this field, we’ve gained the experience to produce a perception study framework: one that will provide you with comprehensive feedback on the penetration and understanding of your company’s investor messaging and overall perception on Wall Street. 

By leveraging strong relationships with both buy- and sell-side stakeholders, our team is able to provide our clients with a clear assessment of the effectiveness of your IR communication. 

Our approach delivers candid feedback to fit the scope of each engagement, whether it’s preparing for quarterly earnings or facing an unplanned check-up on corporate positioning after a major announcement or event.

Our Perception Study Promise:

Stratos’ survey results are gathered through one-on-one conversations between senior IR practitioners and key Wall Street stakeholders.  We go beyond simple “yes” or “no” responses and provide answers to your most vital questions, often digging into the root of perceptions and valuation drivers. 

Interviews are conducted by an experienced member of our team, enabling us to intelligently probe for responses that will shed light on Wall Street’s perception of your company, how it fits with the industry and prospects for long-term investment. And the results are actionable - our reports always close with a plan to approach and engage investors to rectify any communication issues.